Here Comes Skittles the Musical!
We don’t cover a whole bunch of television sporting events – BUT – we do cover TV… and Skittles (an amazingly awesome candy that I love) is bringing us a LIVE musical instead of a commercial for this year’s Super Bowl. How could I not cover such an extraordinary event? Here comes Skittles the Musical!
I’m secretly hoping one of their songs will be something along the lines of “Don’t touch the red ones, they’re mine…”
Via press release, Mars, Inc. has announced they won’t be having a 30 second spot in the game this year – instead creating a splash with a 30 minute live musical:
“We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage,” said Debbie Litow, Brand Director, SKITTLES. “And what better way to do that this year than by bringing our ad to the world’s most famous stage: Broadway.”
Big Names!
“Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time only, in front of a live audience at The Town Hall in New York City on Sunday, February 3 at 1 p.m. EST. The show will also feature original songs backed by a live band.
Tickets start at only $32 and, really, who wouldn’t want to miss this? Now, instead of just tasting the rainbow – you could actually experience it!
You can buy your tickets and get more information on the musical here.
Don’t miss out!
This is a one and done musical – if you’re in the area and love Skittles – get those tickets now! Sure, it’s marketing – and yes, it’s supposed to be fun… But this looks like a “real thing.” I mean, who doesn’t love Skittles?
One show only: February 3rd at 1pm! Be there!
All for a good cause…
Proceeds from the ticket sales will go to Broadway Cares/Equity Fights AIDS and Mars Wrigley Confectionery US, LLC will match proceeds up to $50,000!
Purchases aren’t tax deductible – For more information about Broadway Cares/Equity Fights AIDS, visit https://broadwaycares.org. For more information on Skittles an Mars, Inc. visit their website at http://www.mars.com or visit the Skittles the Musical website to learn more.
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